Scope of Work
Branding strategy, naming, visual direction, voice, and content strategy
Background
Aleteia (aleteia.org) is an online publication distributed in eight languages (English, French, Portuguese, Spanish, Italian, Arabic, Polish and Slovenian).
Strategy
Offer a Christian vision of the world by providing general and religious content that is free from ideological influences. Inspire and encourage people to live out their faith through
uplifting stories of family, faith, friendship, relationships, community, creativity, adventure, optimism, goodness, forgiveness, restoration, belonging, sacred, awe, and wonder
.
Results
With more than 430,000 newsletter subscribers and more than 3 million fans on Facebook, Aleteia reaches more than 11 million unique visitors a month.
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